The Stella York 2027 Preview Show at Brides & Bustles | October 2026
On Saturday, 24th October, Brides & Bustles is hosting a one-day Preview Show for Stella York's unreleased 2027 collection. These gowns have not been launched anywhere in the UK yet, and the collection itself is still being finalised by the brand. Meaning this is your chance to wear a unique dress that no one else has seen or may ever see again if it isn't included in the final collection.
Appointments are two hours, private, with a drinks menu available. Order any full-price gown on the day, Stella York or another designer we stock, and you'll get 10% off. Here's everything else you need to know before booking.
What is a trunk show or preview show?
A trunk show is when a wedding dress designer sends a boutique a much wider range of a collection than it normally stocks, sometimes gowns that haven't been released anywhere else yet. For a few days, brides get to try on styles they wouldn't otherwise be available in that shop, often before many shops have access to them.
A preview show is a step further along from a trunk show. Instead of showing an already-finished collection, the gowns at a preview show are still being decided.
Our event on 24th October is a preview, and it'll feature Stella York's unreleased 2027 collection. Stella York is using the appointments on that day to gather feedback from real brides, which will help decide which styles make the final line-up and which don't when it is finally released.
That means a few things worth knowing before you book:
You could be trying on a dress that almost no one else in the UK has seen.
Your reaction is part of what shapes the final collection.
Some styles shown that day may never be produced again, so choosing one that doesn't make the collection could mean wearing something that exists almost only for you.
Why Brides & Bustles is hosting it
We've worked with Stella York for years, and they know how much our brides love the brand and how well our brides tend to know their own style. Being asked to preview next year's collection before the rest of the UK sees it is not something we take lightly, and we're genuinely excited to share it with you!
Why attend our Stella York Preview?
Beyond the early access, there's a practical upside too. Order any full-price gown on the day, Stella York or another designer we stock, and you'll get 10% off the dress. Past that, it's the appointment itself: a two-hour private experience, with a drinks menu, and up to 25 styles to browse and try before anyone else.
The details
Date: Saturday 24th October 2026
Cost: £20 for the appointment, as places are limited and each one is a fully private two-hour slot with a dedicated stylist
Format: Two-hour private appointment, drinks menu available
Styles on show: Up to 25 wedding dresses
Sizes available: UK 12 (the designer's sample size)
RRP: Typically £1,200–£1,600, with a few pieces below that
On-the-day incentive: 10% off if you order a full-price dress
Is this event for you?
It's worth checking a couple of things before booking a spot at our Stella York Preview Show to ensure you make the most of our and your time.
Order timelines for a preview collection run at 6–9 months, so this event suits brides marrying in summer 2027 or later. It also helps if you're prepared to make a decision on the day if you find the one.
If you'd like your reaction to a gown to genuinely count toward what makes the final collection, this is the kind of event where it does. Stella York will genuinely use feedback from the event to help decide which styles go into production.
You don't need to have your heart set on Stella York specifically; you're welcome to try other designers' pieces alongside their preview collection. The goal of the appointment is to help you find your dress, not steer you toward one collection or another.
How to book
This is a one-day event, and appointments are strictly limited. If you'd like to be one of the first brides in the UK to see Stella York's 2027 collection, book your Preview Day appointment online here.
Comments